SweetRush at SHRM22 Annual Conference in New Orleans

San Francisco, Calif., May 31SweetRush, a culture-forward, industry-leading, award-winning learning and development company, will “bump elbows” with its HR friends and peers in booth #3140 at the upcoming SHRM Annual Conference & Expo 2022 (SHRM22) in New Orleans, Louisiana. 

SHRM and SweetRush recently created SHRM’s highly engaging leadership training program, the SHRM People Manager Qualification (PMQ). Inspired by streaming TV and classic shows like “Friends,” the self-paced eLearning contains episodes and seasons rather than modules and lessons. PMQ covers all the responsibilities, tasks, challenges, and opportunities new leaders face as they transition into their new roles. It features creative storytelling, diverse characters, gamification, and behavioral assessments. 

“There is such a high level of trust and caring between the SHRM and SweetRush teams,” said Arturo Schwartzberg, SweetRush Cofounder and Chairman. “Our combined team designed and developed a ‘binge-worthy,’ 10-hour eLearning journey that is making a significant impact on SHRM’s clients as they seek to upskill their newly minted people managers.” The training has won numerous Gold awards, and SHRM and SweetRush are now engaging in new and exciting collaborations. 

At SHRM22, SweetRush will share its work with SHRM along with its custom learning, culture, and leadership services for a wide variety of clients. “HR is a large ecosystem that covers all the people-related facets of an organization. Clear areas of focus for HR in 2022 are leadership, culture, and learning, which are essential for attracting, retaining, motivating, and upskilling the very best people in your organization. These are the places where we jump in and help our clients,” said Schwartzberg. 

In addition to leading the industry with its award-winning custom training content and certifications over the past 20-plus years, SweetRush also provides expertise on issues that keep HR professionals up at night, such as culture and leadership transformation, and unlocking the full potential of people and organizations. SweetRush is also a dynamo in staff augmentation, providing temporary talent to augment its clients’ Learning and Development teams. ​​And as a guide and collaborator for clients ready to explore new and immersive technologies, SweetRush specializes in leveraging augmented and virtual reality for learning. 

“To everyone attending SHRM22, I’d like to personally extend an invite to come by the Expo and say hello. We’d love to connect with you and hear about the challenges you’ve been facing in your role and see how we can help you and serve your organization,” said Schwartzberg. “Meeting you would make our day. If you’d like to learn more about our team that will be attending, please visit us here.”


SweetRush is trusted by many of the world’s most successful companies to help them improve the performance of their employees. We are known for exceptionally creative and effective solutions that combine the best of instructional design with highly engaging delivery. Our work has earned a long list of awards and accolades in collaboration with our clients. Discover more at www.sweetrush.com