Bridgestone video produced by SweetRush wins “one of the most prestigious awards in the field of creative and interactive media.”

SAN FRANCISCO, Calif. May, 31, 2016 – The Horizon Interactive Awards recently announced its 2015 winners, and the partnership of SweetRush and Bridgestone Americas was recognized with a gold award in the Instructional Video category. The sales training video—created for sales associates in independent tire dealerships—uses humor, character development, story, and custom 3D animation to grab sales associates’ attention and establish Bridgestone as the leader in R&D in the tire industry.

“Capturing the hearts and minds of a non-captive, extended, enterprise audience is a real challenge for companies like Bridgestone. Through an education-based marketing program and this award-winning sales training video, SweetRush is helping Bridgestone deliver the message that the company is the industry leader in R&D—and at the same time, educating sales associates about tire technology, which helps them be better salespeople,” says Arturo Schwartzberg, SweetRush CFO and Chairman. “This video has been so successful that we’ve rolled out six others over the past year, with more to come!”

About SweetRush

Dream for a moment that you have the expertise and tools to positively impact the lives of others. You can affect mindsets and behavior. You can help a business grow, change, prosper, and thrive. The passionate pursuit of this expertise and the development of these tools have been at the heart of the success SweetRush has experienced collaborating with clients who share the same dream.

SweetRush’s focus on team culture and mastery of performance improvement is reflected in a near-zero turnover of teammates, loyal clients, a 14-year track record of success, and a remarkable portfolio. Our work with clients has earned us gold awards from our peers and high ranking on the top training industry lists.

Every solution we deliver is infused with creativity. Instructional creativity allows us to discover effective and unique solutions to our clients’ challenges. Artistic creativity spurs us to create visually exciting, engaging user experiences. Technical creativity allows us to embrace new capabilities and platforms as they emerge, such as gamification and mobile delivery. In our Talent Solutions service, we harness creativity and our unique knowledge of talent, team building, and learning and development to find you the best temporary staff to augment your team. We apply the creative lens to all things, from project management to how we treat our teammates, clients, and the planet.
We are over 100 people strong and have been in business since 2001. Our deliverables span from analysis and curriculum mapping to the creation of blended training products, including live and virtual classroom and the full gamut of custom-developed e-learning modalities.

Dream with us, and together let’s make a positive impact!

About the Horizon Interactive Awards

The Horizon Interactive Awards recognizes, promotes, and awards the best websites, videos, online advertising, print media, and mobile applications. Each year, the Horizon Interactive Awards receives thousands of entries from all over the world, and a volunteer panel of industry professionals, from diverse multimedia, graphic design, advertising, and marketing backgrounds, reviews all the entries to determine the work that is to be recognized.

Carolina Montero
Marketing & Communications Specialist
SweetRush, Inc.
[email protected]