Serious Games_sweetrush

Serious game developed by SweetRush for Bridgestone tire sales associates chosen for its high quality and engagement

San Francisco, Calif., June 20, 2016 – The International Serious Play Competition announced its 2016 winners and honored SweetRush Inc. and its client Bridgestone Americas, Inc., with a silver award in the Corporate category.

The winning entry was Counter Intelligence, a sophisticated, scenario-based, serious game available for desktop and mobile that SweetRush developed in collaboration with Bridgestone. The game serves as the culmination of a sales and product knowledge learning program and challenges sales associates to use all the skills they’ve acquired in the program.

“More and more companies are looking to game-based learning because of its proven high-engagement levels,” said Arturo Schwartzberg, Chairman and CFO of SweetRush. “Yet we know it can be a challenge to produce learning games internally. Working with a vendor-partner that offers a blend of instructional and gaming capabilities, you can work collaboratively to develop and deliver serious games that are both fun and effective.”

The International Serious Play Competition recognizes outstanding examples of titles that deliver a high quality of engagement and learning opportunities for students, employees, or other education or training situations.

About SweetRush

Dream for a moment that you have the expertise and tools to positively impact the lives of others. You can affect mindsets and behavior. You can help a business grow, change, prosper, and thrive. The passionate pursuit of this expertise and development of these tools has been at the heart of the success SweetRush has experienced collaborating with clients who share the same dream.

SweetRush’s focus on team culture and mastery of performance improvement is reflected in a near-zero turnover of teammates, loyal clients, a 14-year track record of success, and a remarkable portfolio. Our work with clients has earned us gold awards from our peers and high ranking on the top training industry lists.

Every solution we deliver is infused with creativity. Instructional creativity allows us to discover effective and unique solutions to our clients’ challenges. Artistic creativity spurs us to create visually exciting, engaging user experiences. Technical creativity allows us to embrace new capabilities and platforms as they emerge, such as gamification and mobile delivery. In our Talent Solutions service, we harness creativity and our unique knowledge of talent, team-building, and learning and development to find you the best temporary staff to augment your team. We apply the creative lens to all things, from project management to how we treat our teammates, clients, and the planet.

We are over 100 people strong and have been in business since 2001. Our deliverables span from analysis and curriculum mapping to the creation of blended training products, including live and virtual classroom and the full gamut of custom-developed e-learning modalities.

Dream with us, and together let’s make a positive impact!

About the International Serious Play Competition

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Carolina Montero
Marketing & Communications Specialist
SweetRush Inc.
[email protected]