Gregg Kendrick Director of Thrive by SweetRush

San Francisco, Calif., October 7, 2021 — SweetRush, an industry-leading provider of organizational culture transformation and learning solutions, announces the appointment of Gregg Kendrick as Director of Thrive by SweetRush. Kendrick brings nearly four decades of business experience to the role—as an entrepreneur, CEO, and business leader, and as an independent culture and leadership consultant and executive coach.

Kendrick’s experience and vision evolves and strengthens Thrive’s work in culture and leader transformation. Using human-needs-based frameworks and processes, such as needs-based communication (NVC™), Kendrick has supported conscious leaders to create cultures where people and purpose matter. 

“Transformation can mean many things, but for me and for the work we do at Thrive, it’s specifically the movement of an organization toward valuing its people,” says Kendrick. “This work is about shifting mindsets and language, and merging culture with strategy and organizational goals. Leaders are more powerful and more effective when they lead through trust and intrinsic motivation. But our traditional leadership skill set is grossly inadequate to take us there. I don’t know of a better lever to create impact than to shift leaders toward this mindset: Showing up with love and trust—with its inherent gentleness and fierceness—is the defining way of being an effective leader.”

Thrive by SweetRush helps leaders make that mindset shift by creating experiences and spaces for authentic conversations that spark change—conversations that are often avoided or have been ineffective in the past, and that have stifled advancement within the team. A range of services, including executive coaching, executive team coaching, culture assessments, and training for new skill sets, are all part of the offering, tailored to the needs of each organization.

“We started Thrive by SweetRush because of our clients. They would ask how we created our unique culture at SweetRush and how we’ve become such a high-performing team,” said Andrei Hedstrom, Cofounder and CEO. “There’s a natural connection between culture and learning, in that we put people—life—at the center of organizational transformation. With Gregg onboard, we can help leaders and their people become more resilient and find joy in their work.”

“There is not another company that I would work for other than SweetRush. We live the work we bring to others. We show up differently than what clients are used to, and they literally feel it,” says Kendrick.

Outside of work, Kendrick enjoys using his carpentry and woodworking skills to renovate and preserve his 100-year-old home, as well as sailing and canoeing. He has lived in Charlottesville, Virginia, for more than 30 years with his wife, Lisa, with whom he has had the joy to raise three daughters.

Reach out to Gregg Kendrick via LinkedIn or [email protected]


Dream for a moment that you have the expertise and tools to positively impact the lives of others. You can affect mindsets and behavior. You can help an organization grow, change, prosper, and thrive. The passionate pursuit of this expertise and the development of these tools are at the heart of the success SweetRush has experienced collaborating with clients who share the same dream.

SweetRush’s focus on team culture and mastery of performance improvement is reflected in loyal clients, a near-zero turnover of teammates, a 20-year track record of success, and a remarkable portfolio. Our work has earned us gold awards and industry accolades and loyalty from a remarkable portfolio of clients.

Every solution we deliver is infused with creativity. Instructional creativity allows us to discover effective and unique solutions to our clients’ challenges. Artistic creativity spurs us to create visually exciting, engaging user experiences. Technical creativity allows us to embrace new capabilities and platforms as they emerge, such as virtual reality, gamification, and mobile delivery. Cultural creativity empowers our clients to create the conditions that energize and empower their people and unleash the energy in their teams. Our Talent Solutions team builds on its unique knowledge of talent, team building, and learning and development to craft a unique, creative solution for clients who need the best temporary staff to augment their team. We apply the creative lens to all thingsfrom project management to our treatment of our teammates, clients, and the planet

We are over 200 people strong and have been in business since 2001. Every day, we give thanks for the trust of our world-class clients. Our deliverables span from analysis and curriculum mapping to the creation of blended training products, including live and virtual classroom training, custom-developed eLearning, and innovative use of emerging technologies.

Dream with us, and together let’s make a positive impact!